Meanings of colors across cultures
Colors not only reflect the light & bring the scala of shades, they trigger our perception and help us to perceive images along with the emotions. Hence, I strongly believe colors do have soul. They let us to think, to judge, to get inspired, to recall, to feel and shortly make us sense the images. Just looking at a color we may feel heat or cold, fear or happiness, love or hatred, simplicity or complication and many many more that I can take the list to thousands of sensational verbs…
When I look at the photo critics/comments in sites, I realize the major critic generally goes to issues related to light and color. So it is true we perceive everything in color first. We even say sometimes this image or scene made me feel this and that way!!! Did u ever think why? Could it be the reason, we as human beings mark all the major things in to our lives in colors along with the festivals, ceremonies, rituals, wars etc… ?? On behalf of all, don’t you agree colors across the cultures do have the strongest symbolic power? It is true during the mankind history we paint our souls in colors, associated with our rituals and engraved the feelings deep into our genes hence the moment we see a color we have a feel about it. Colors indeed do play an important role in our lives more than we may even think of. Fashion industry evolves around the color themes and marketing experts know exactly how to use them towards to consumers. Do you know these days psychotherapists treat people in color? First think first always colors come first, than the other details. Think about that….
We all do have favorite color, did u ever think why? Where is that coming from?? Eventough, there are personal color tendencies, in general color meanings do change according to social background of each cultures group. I was amazed when I saw the colors in culture wheel how cultures actually evaluate colors in a different way and bridging them with their past, local experiences … Therefore, I wanted to share this interesting and wonderful graph with you which is the outcome of a through of color culture study…
Color meanings around the World.
•Good luck and fortune: China and parts of Africa
•Danger, warning/alert: Europe, America and Australia/New Zealand
•Masculinity: Parts of Europe
•Mourning (dark red): Ivory Coast
•Symbol of expense: Asian cultures
•Organic foods, freshness, environmentally friendly, good health: Many Western nations
•Luck: Middle East
•A forbidden color: Indonesia
•Death: South America and countries with dense jungle areas
•Feminine: United States and many countries
•Strength and reliability: Saudi Arabia
•Feminine: United States
•Mourning as well as style and elegance: Most Western nations
•Trust and high quality: China
•Mourning: Japan and other Far Eastern nations
•Cleanliness and purity: Western nations
Ref. Foundations of Marketing by Jonathan Groucutt:
When I look at the photos showing daily life scenes, textiles, architecture or rituals from different parts of the world I get so excited cause I expose myself to different and unusual. The surprising and striking colors and combinations make me look at things from different window nothing like the one I get used to.. That proves me again, not everything I was born with or learned from my local culture is actually the one and only truth… How exciting to know how much I have more to discover and learn in the process…
Based on these facts, I think colors actually can be the best educational tool for humanity to play with social memories and instead of judging, helping to understand better of another. Don’t you agree?
The beautiful images that I posted here in this post, do have striking colors symbolizing different values for cultures from around the world. Each and every other means something else; like laughter, celebration, belief, style, wisdom, wealth and many other, but there is one thing in common, they show us how rich the world culture is. As long as we bring the beauty of the ethnic variations together and we learn to understand them with love than we will really be able to see and appreciate the world of color better. That day creation process will not have any limit, cause there will be no judgements but instead tolerance and we will have a larger pallette to color the world. Afterall life is better in colors not in black and white, not in grey but in full color. Please not learn to look at life in greys rather learn to look at in full color spectrum for the sake of humanity and abundance of life!